Training for organisations

Foundations of User Experience Design

Gerry Scullion

Trainer

Gerry Scullion

A friendly, in-person introduction to user experience (UX) for cross-functional teams. Learn how UX thinking creates better alignment, better products, and better services.

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01
FORMAT

Interactive & hands-on

Designed for real engagement with practical exercises and collaborative learning.

02
LEVEL

Built for all levels

Whether you're new to the topic or an experienced practitioner, the course meets you where you are.

03
STRUCTURE

Guided & grounded

We move from concepts into practice in a thoughtfully paced way, weaving stories, exercises, and tools together.

04
OUTCOMES

Practical takeaways

You'll leave equipped with frameworks, tools, and confidence to apply what you've learned immediately.

Course Overview

This course is designed for anyone who works on digital or service-based products and wants to understand how User Experience (UX) fits into the bigger picture. Whether you’re in product, development, marketing, or operations, this hands-on session will demystify UX and help teams work more cohesively. You’ll leave with a clearer sense of how user-centred thinking improves collaboration, reduces rework, and leads to more meaningful outcomes for users and organisations alike.

What You'll Learn

1. What UX really is – and what it isn’t

You’ll explore the fundamentals of user experience: how it differs from UI, its roots in human-centred design, and why it’s more than just “making things look good.” This gives teams a shared language and stronger foundation for collaboration.

2. Why UX matters across the whole team

Discover how UX impacts every part of a product or service lifecycle—from research and content to development and delivery. You’ll explore how better understanding of UX can break down silos and reduce common friction points between teams.

3. How to start applying UX thinking right away

Through activities and real-world examples, you’ll practise identifying user needs, understanding pain points, and considering context—no design skills required. You’ll walk away with tools and methods to bring back to your everyday work.

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Foundations of User Experience Design

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What You'll Get

• A full-day, interactive in-person workshop

• Printed workbook with practical exercises and take-home resources

• Access to digital course for 12-months

• Certificate of completion

• Shared vocabulary and tools to improve collaboration across roles

Frequently Asked Questions

Who is this course for?

This course is ideal for anyone working in or around product and service development: product managers, developers, researchers, content designers, marketers, and operations teams.

Do I need to know about UX already?

Nope! This course is designed for beginners and mixed-level teams. We’ll introduce everything from the ground up, in plain English.

Will I need a computer?

No, this course is delivered in-person with collaborative, offline activities. All materials are provided on the day.

Have a question not listed here?

Please get in touch with us at support@thisishcd.com – and we’ll be more than happy to help you!

Your Trainer

Gerry Scullion

Gerry Scullion

Trainer

Founder of The Human Centered Design Network / Podcaster at This is HCD Gerry Scullion is Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, podcasts on topics to enable change, an international Slack community, Design Conference and online design training. He has over 20-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe. His purpose is to help enable access to strategic design to a global audience. Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.

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