Empower your Design & Innovation team with world class training.

Looking to build your team's capability in service design, research, or human-centred design?

We offer practical, hands-on training tailored to your organisation's needs. Led by Gerry Scullion, our founder and a globally recognised design leader, our sessions are designed to be engaging, impactful, and immediately applicable.

Make an enquiry below to explore how we can support your team.

Schedule time to speak

What our clients say

We create extremely personal and unique training experiences that always deliver highly engaged and fun learning atmospheres for all.

Organising the Service Design training with Gerry Scullion through This is HCD was one of the best decisions I've made for our team's development. From the very beginning, Gerry was highly collaborative and attentive to our specific goals. The training itself was incredibly well-structured, blending theory with practical, hands-on exercises that truly resonated with the team.

Sarah Dennis

Senior Design Manager, Verizon Connect

Gerry has made us a better, more cohesive team. In our recent online and in-person Change maker training series with Gerry and This is HCD, Gerry gave the AIB UX design team the skills and confidence to facilitate and coordinate, to lead the conversation and to lead service design innovations.

Laurence Veale

Head of Design, Allied Irish Bank

Gerry delivered a top quality event for the IRDG Innovation Skillnet on the topic of Mastering Service Design and Journey Mapping. Gerry's fun attitude, depth of knowledge & experience, interactive activities and responsiveness kept everyone so well engaged.

Bernadette McGahon

Director of Innovation Services, IRDG

We provided Gerry with an idea of the type of content we were interested in hearing, and he crafted a cohesive and engaging presentation for our audience, offering a wealth of knowledge and experience in emergent HCD practices.

Jerritt Smith

Medronic

Gerry delivered his visualisation for change makers program to our design and product strategy teams here at the Dock. The course provided everyone with new methods and Gerry's engaging facilitation approach encouraged peer-learning and collaboration across the team.

Connor Upton

Director of Innovation & Design, Accenture

We have had the pleasure of working with HCD for the past two years, and the experience has been nothing short of transformative for our Product Design team. Each year, the training has built upon the previous year's foundation, continuously evolving and enhancing our team's skills and knowledge.

Alan Conlan

Head of Design, Flutter

About our training

Simple, but always effective.

We train with personality & vitality

At the heart of our approach is the belief that training should be full of personality and vitality—not dry, not robotic, and never one-size-fits-all.

We create learning experiences that are lively, human, and deeply engaging, grounded in principles of equity and accessibility.

Every session is designed to accommodate diverse learning styles—whether visual, auditory, kinesthetic, or reflective—ensuring that everyone feels seen, heard, and supported. Our goal is to energise teams while building real capability that sticks.

We always do a pre-assessment with our clients and a post-training assessment to ensure we have made a positive impact.

Courses

Designing Healthcare Services with a Patient-Centred Mindset

Designing Healthcare Services with a Patient-Centred Mindset

Live Course
POA

Explore how to design healthcare services with a future-focused, patient-first mindset. Co-led by Gerry Scullion and Avril Copeland, this course blends service design and healthcare innovation for meaningful impact.

Gerry Scullion

Trainer

Gerry Scullion

Avril Copeland

Trainer

Avril Copeland

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Foundations of User Experience Design

Foundations of User Experience Design

POA

A friendly, in-person introduction to user experience (UX) for cross-functional teams. Learn how UX thinking creates better alignment, better products, and better services.

Gerry Scullion

Trainer

Gerry Scullion

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Service Architecture for Public Organisations

Service Architecture for Public Organisations

POA

A 12-week hybrid course designed for public sector changemakers to master service architecture and drive coherent, citizen-centred transformation at scale.

Gerry Scullion

Trainer

Gerry Scullion

Marc Stickdorn

Trainer

Marc Stickdorn

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Service Design for Public Organisations

Service Design for Public Organisations

POA

Learn how to apply service design principles within public sector organisations to improve citizen outcomes, reduce duplication, and build more effective, human-centred services.

Gerry Scullion

Trainer

Gerry Scullion

Marc Stickdorn

Trainer

Marc Stickdorn

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The Cost to Serve Model

The Cost to Serve Model

POA

Learn how to measure, model, and reduce the true cost of delivering services. This course equips you with a powerful service architecture framework to understand and improve experience outcomes at every touchpoint.

Gerry Scullion

Trainer

Gerry Scullion

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Trauma Informed Service Design

Trauma Informed Service Design

POA

Learn how to integrate trauma-informed principles into service design. This 3-day workshop led by Gerry Scullion and Rachael Dietkus blends theory with practice to help you design with care and safety in mind.

Gerry Scullion

Trainer

Gerry Scullion

Rachael Dietkus

Trainer

Rachael Dietkus

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Introduction to User Experience

Introduction to User Experience

Video Course
€499

Our 11-module course is made up of nearly 8-hours of video content, including design theory, practical examples of user experience, why businesses love UX, design research, prototyping, over the shoulder examples on how to use certain methods, and prototype validation.

Gerry Scullion

Trainer

Gerry Scullion

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Journey Mapping Fundamentals

Journey Mapping Fundamentals

Video Course
€159

Join Gerry Scullion in a 100% video based course to learn about the theory and the craft of creating high-quality journey maps.

Gerry Scullion

Trainer

Gerry Scullion

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Prototyping Essentials

Prototyping Essentials

Video Course
€249

A practical, evolving course to help you prototype services before you commit. Learn 10+ low-fidelity techniques with lifetime access and regular updates.

Gerry Scullion

Trainer

Gerry Scullion

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Service Blueprint Essentials

Service Blueprint Essentials

Video Course
€99

Join Gerry Scullion to learn about the theory and the craft of creating high-quality service blueprints.

Gerry Scullion

Trainer

Gerry Scullion

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Stakeholder Mapping Essentials

Stakeholder Mapping Essentials

Video Course
€29

Learn about how to create a Stakeholder Map, that helps with clarification of roles and relationships, bring deeper understanding of needs and demonstrate the level of importance regarding the success/failure of a service.

Gerry Scullion

Trainer

Gerry Scullion

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Start the conversation off

Let's have a coffee

Book a free 15-minute call with Gerry Scullion, founder of The Human Centered Design Network, to explore tailored training options for your design team in service design, research, and human-centred practice.

Schedule time to speak