Journey Mapping Fundamentals
Trainer
Gerry Scullion
Join Gerry Scullion in a 100% video based course to learn about the theory and the craft of creating high-quality journey maps.
Buy Now for €159
Learn at your own pace
Access video content anytime, anywhere. Work through modules at a pace that suits you.
Built for all levels
Whether you're new to the topic or an experienced practitioner, the course meets you where you are.
Guided & grounded
We move from concepts into practice in a thoughtfully paced way, weaving stories, exercises, and tools together.
Practical takeaways
You'll leave equipped with frameworks, tools, and confidence to apply what you've learned immediately.
Course Overview
Journey Mapping is one of the most powerful tools in any innovators toolkit. When correctly presented and created, it provides a visual representation of the experiences faced by people navigating an organisational ecosystem. In this course, we will cover all aspects of how you can use the method of 'mapping' to cover areas such as customer journey mapping, user journey mapping, employee journey mapping.
What You'll Learn
Part I: Recorded Video Content
Learn about the theory of Journey Maps in 2-hours of pre-recorded content.
- Origins of Journey Maps
- Theory of Zoom levels
- Typology of maps
- Case studies
- Conduct a video service safari exercise
Part 2: Watch a map being created using MIRO & Smaply with Gerry Scullion
- Learn about Pre Service - Service - Post Service Experiences
- Watch and Learn about Touchpoints, Channels, Storyboards, Emotional Journeys.
Part 3: Learn how to Digitise your Maps
- Explore how to take our work, and digitise it using world-class Service Design software that allows you to print and share your work.
- 45-minute video of how to digitise your maps using Smaply.com
Get in touch to learn more
Journey Mapping Fundamentals
Next start date: 9 September 2022
Buy Now for €159Local taxes may apply.
What You'll Get
- 2-hours of videos
- Community Access
- Q&A sessions
- Certificate of completion
Frequently Asked Questions
Who is this course for?
This is "Journey Mapping 101" course without any live element and gives you access to an over-the-shoulder type experience of watching Gerry work through the building of a world-class Journey Map. It's perfect for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map. We have people attend from backgrounds in UX, Service Design, CX, Business Analyst, User Interface Design, Product Management etc.
This is "Journey Mapping 101" course is for those new to mapping user, employee or other stakeholder journeys. You do not need any experience in Design to take this course. It will take you from 'no-knowledge' to be able to complete your first journey map.
Do I need to know about Service Design?
Not at all. Gerry believes that this course is a perfect prelude to any of our flagship Service Design courses, and introduces you to service design theory.
Will I need a computer?
For the optimal experience, it's best you have access to a working computer so you can engage with the live and interactive workshop. A high-internet speed connection + webcam are the two suggested items to get the most out of the course.
Have a question not listed here?
Please get in touch with us at gerry@thisishcd.com - and we will be more than happy to help you!
Your Trainer
Gerry Scullion
Trainer
Founder of The Human Centered Design Network / Podcaster at This is HCD Gerry Scullion is Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, podcasts on topics to enable change, an international Slack community, Design Conference and online design training. He has over 20-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe. His purpose is to help enable access to strategic design to a global audience. Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.
Interested in this course?
Let's have a conversation
Book a free 15-minute call with Gerry Scullion to explore tailored training options for your team.
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