Service Architecture for Public Organisations
Trainer
Gerry Scullion
Trainer
Marc Stickdorn
A 12-week hybrid course designed for public sector changemakers to master service architecture and drive coherent, citizen-centred transformation at scale.
Enquire about this course
Interactive & hands-on
Designed for real engagement with practical exercises and collaborative learning.
Built for all levels
Whether you're new to the topic or an experienced practitioner, the course meets you where you are.
Guided & grounded
We move from concepts into practice in a thoughtfully paced way, weaving stories, exercises, and tools together.
Practical takeaways
You'll leave equipped with frameworks, tools, and confidence to apply what you've learned immediately.
Course Overview
This 12-week hybrid course is designed for people working across the transformation of public services—whether you’re in policy, operations, digital, or strategy. Service architecture is the invisible structure that holds services together. Without it, public services become fragmented, inconsistent, and difficult to govern. Through online modules, live coaching, and in-person workshops, this course will build your understanding of service architecture from the ground up—equipping you with the language, tools, and structures needed to align services around citizens and deliver measurable impact. You’ll also be supported in applying this thinking inside your own organisation, with a focus on coaching, governance, and sustainable change.
What You'll Learn
1. Understanding Service Architecture in the Public Sector
Explore what service architecture is, why it matters, and how it underpins joined-up service delivery. Learn how to apply layered thinking to public services and move beyond single touchpoints to whole-system clarity.
2. Mapping and Modelling Public Service Systems
Gain practical tools for mapping service journeys, relationships, platforms, and responsibilities. Learn how to create blueprints, capability maps, and architectural models that make complexity visible and actionable.
3. Embedding Architecture Through Governance and Coaching
Go beyond theory with tailored support for embedding service architecture inside your organisation. Develop governance models, define ownership structures, and learn coaching techniques to support cross-functional teams and drive adoption.
Get in touch to learn more
Service Architecture for Public Organisations
Local taxes may apply.
What You'll Get
• 2 x in-person workshops for deep-dive collaboration and application
• Weekly live coaching and Q&A sessions
• Access to a curated toolkit for mapping and modelling service architecture
• Real-world case studies from public sector organisations
• A capstone project to apply learning in your organisation
• Certificate of completion and continued alumni network access
Frequently Asked Questions
Who is this course for?
This course has been created for anyone interested in learning transforming public services.
Do I need to know about Service Design?
Yes and No. Meaning, it is not a deal breaker if you know absolutely nothing about service design theory, but it would be advantageous if the organisation has started to dip their toe into the waters of service improvement using Design.
Will I need a computer?
For the optimal experience, it's best you have access to a working computer so you can engage with the content and engage with the application.
Have a question not listed here?
Please get in touch with us at support@thisishcd.com - and we will be more than happy to help you!
Your Trainers
Gerry Scullion
Trainer
Founder of The Human Centered Design Network / Podcaster at This is HCD Gerry Scullion is Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, podcasts on topics to enable change, an international Slack community, Design Conference and online design training. He has over 20-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe. His purpose is to help enable access to strategic design to a global audience. Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.
Marc Stickdorn
Trainer
Marc Stickdorn is a service design expert, specialising in training and coaching.
Interested in this course?
Let's have a conversation
Book a free 15-minute call with Gerry Scullion to explore tailored training options for your team.
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