Service Design for Public Organisations
Trainer
Gerry Scullion
Trainer
Marc Stickdorn
Learn how to apply service design principles within public sector organisations to improve citizen outcomes, reduce duplication, and build more effective, human-centred services.
Enquire about this Course
Interactive & hands-on
Designed for real engagement with practical exercises and collaborative learning.
Built for all levels
Whether you're new to the topic or an experienced practitioner, the course meets you where you are.
Guided & grounded
We move from concepts into practice in a thoughtfully paced way, weaving stories, exercises, and tools together.
Practical takeaways
You'll leave equipped with frameworks, tools, and confidence to apply what you've learned immediately.
Course Overview
Public organisations are under increasing pressure to deliver better services with fewer resources. This course equips teams with practical service design skills to better understand citizens’ needs, collaborate across silos, and build services that actually work. Whether you’re a policymaker, operations lead, or frontline worker, this course provides the tools and mindset needed to redesign services with and for the people who use them.
What You'll Learn
Understanding Services from the Outside-In
Learn how to map and explore the lived experience of public services from a citizen perspective. You’ll gain confidence using journey mapping, interviews, and systems thinking to uncover service gaps and improvement opportunities.
Building Capability Inside Government
Discover how to structure and embed service design practices in government teams. Learn how to run participatory design workshops, coach others, and build momentum for change—while aligning with governance and strategic priorities.
Designing Public Services That Deliver
Translate insights into meaningful improvements. We’ll guide you in prototyping ideas, testing service concepts, and scaling what works—always with a strong link to implementation and sustainability.
Get in touch to learn more
Service Design for Public Organisations
Local taxes may apply.
What You'll Get
• 1-week hybrid learning programme (online + in-person)
• Downloadable service design templates for public sector use
• Access to a private learning community
• Weekly coaching calls with experienced public sector designers
• Certificate of completion and service blueprinting portfolio piece
Frequently Asked Questions
Who is this course for?
This course is for anyone working in or with public organisations who wants to improve how services are designed and delivered—regardless of role or seniority.
Do I need to know about Service Design?
No prior experience is required. The course starts with the fundamentals and builds up to advanced practices with support throughout.
Will I need a computer?
Yes, you’ll need access to a computer for the online learning modules and collaborative tools.
Have a question not listed here?
Please get in touch with us at support@thisishcd.com – and we’ll be more than happy to help you!
Your Trainers
Gerry Scullion
Trainer
Founder of The Human Centered Design Network / Podcaster at This is HCD Gerry Scullion is Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, podcasts on topics to enable change, an international Slack community, Design Conference and online design training. He has over 20-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe. His purpose is to help enable access to strategic design to a global audience. Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.
Marc Stickdorn
Trainer
Marc Stickdorn is a service design expert, specialising in training and coaching.
Interested in this course?
Let's have a conversation
Book a free 15-minute call with Gerry Scullion to explore tailored training options for your team.
Schedule time to speak